What will I own?
Confirm in writing who owns the domain, the source files and the content, and what you receive if the relationship ends. Domain and hosting accounts should sit in your name.
A provider that keeps your website behind a subscription is a different commitment from one that hands over the source. Neither is automatically wrong, but you should know which you are buying.
Who writes the content?
Original copy about your services and customers is separate work from pasting text into a template. Ask who writes it, who approves business claims and how photos and credentials are collected.
A designer who declines to publish claims they cannot verify is protecting you.
What SEO is included?
Ask for specifics. Page titles, descriptions, structure, sitemap, speed and structured data are launch SEO. Content programmes, local profile work and link building are ongoing services with their own scope.
Be wary of anyone promising rankings or a set number of leads.
Can I inspect real work?
Open live websites on a phone as well as a desktop. Check speed, readability, forms and whether the work is described honestly. Ask whether examples are real client projects or independent concepts.
How do enquiries reach me, and what happens if something breaks?
Test the form. Find out where submissions go, how spam is handled and how you would know a message failed. Ask how long support lasts after launch.
Request a written proposal covering scope, schedule, payment milestones, revisions and exclusions before you commit.
Quick answers
How do I compare roofing website quotes?
Compare scope, not just price: what is written and designed for you, who owns the source and domain, what SEO is included, how many revisions you get and what the two-year running costs are.
Is a template website enough for a roofing company?
It can be, depending on your goals. The question is whether it explains your services and proof clearly and makes an estimate easy to request. Ask what is original and what is reused.
What should a roofing website proposal include?
Scope, schedule, payment milestones, revision rounds, what you supply, what is excluded, who owns the work and what support follows launch.