Ridgeline

Make the case for the complete roof.
Help homeowners understand the value of a complete metal roof. Interactive tools explain the system before the consultation request.
The commercial challenge is explaining why a metal-roof estimate involves more than panel price. This site answers it with a profile-and-finish visualiser, a materials comparison, an exploded view of the whole roof assembly and a five-step planner that ends in an illustrative range and a plain list of what moves it.
Independent showcase, not a paid-client relationship. Photography is generated concept architecture. No installed roofing work or measured commercial results are claimed.

How the website
supports the sale.
Show the complete roof, not just the panel
An exploded assembly diagram names every layer from panel to ventilation. A homeowner can see what belongs in the estimate before comparing prices.
Explore the assemblyTurn a vague enquiry into a useful brief
A five-step planner collects roof size, pitch, shape, material and add-ons, then shows an illustrative range and what moves it. It runs locally and sends nothing.
Try the estimate plannerLet visitors design before they call
A drawn roof recolours live across four profiles and six finishes, with a light control that shows how each seam holds a shadow line.
Try the visualiserPage architecture
Home / Profiles and colours / Materials / The complete roof / Process / Projects / Questions / Estimate planner
Built into this site
- 8 pages with their own navigation, footer and brand mark
- Roof visualiser: 4 profiles, 6 finishes, adjustable light
- Five-step estimate planner with an illustrative range
- Materials comparison with filtering and sorting
- Exploded roof-assembly diagram
- 6 concept project drawings



Brand system
Instrument Serif and Hanken GroteskArchitectural roofingGive the first conversation a head start.
Service need, property ZIP code, contact details and optional roof context, then a clear confirmation. The aim is a useful job conversation, not simply another form submission.
The demonstration form works locally and never contacts a fictional contractor.
Try the estimate flowWhat work do you
want more of?
Tell us the jobs you want to win and where your current website falls short. We’ll discuss the right structure, proof and enquiry path, then send a clear scope and quote before any work begins.